At Fairway, our unwavering mission is to safeguard lives through dedication to innovation, quality, and excellence in personal protection equipment and safety solutions. Our portfolio comprises six distinctive brands, each with a unique purpose with a commitment extending beyond products; it’s a promise to keep people safe in sports, work, and daily life. We relentlessly pursue safety technology advancements, fostering innovation and inclusion within our organization.

We’re honored to be the trusted choice for personal protection equipment, leading the way in safety innovation and ensuring a safer world.

Our roots in protection trace back to EVS Sports which designed the first motocross-specific knee brace over 35 years ago. EVS Sports became a leader in motocross protection, and its ethos of safeguarding individuals inspired the inception of LIFT Safety in 2004. The same dedication that transformed EVS Sports into a protection leader now fuels every product designed and crafted by LIFT Safety, making us a trusted name in industrial safety and personal protective equipment.
Protection is our cornerstone, a principle shared across all Fairway brands. LIFT Safety, one of our premium industrial products brands, has been leading the charge in redefining safety products and personal protective equipment for over two decades. Our commitment to performance, function, quality, style, and above all, protection, drives every product we create, from cutting-edge carbon fiber hardhats to our pro series gloves.

Protection remains our core philosophy, resonating across industries and sister brands. LIFT Aviation, established in 2016, shares our commitment to innovation and safety. Just as in LIFT Safety, our industry-leading technology and innovation have empowered LIFT Aviation to expand into LIFT Airborne Technologies to develop the next-generation flight helmet for the U.S. Air Force. With every venture, our dedication to protection continues to shine, pushing boundaries and setting new standards.

Fairway’s six brands, including Passium and EVS Sports, all stand united by a common purpose—protection above all else. As we continue to innovate and redefine safety in various sectors, one thing remains unwavering: Protection is the heart of everything we do, and we have no intention of slowing down.